![]() That ties in significantly with the cost of living crisis, which is a huge concern for many citizens in the UK. The merry-go-round at Westminster and the frequent changes in leadership have left an indelible mark on the nation’s political climate, leading to uncertainties and potential impacts on the economy and people’s daily lives. In our eBook, Sports Bettors’ Buying Habits 2023 UK Edition, we wanted to get a clearer idea of how political, economic, social and technological trends have changed bettors’ behaviours in the last 12 months. That makes it even more important to understand your audience and create effective sports betting campaigns. ![]() The online sportsbook market is extremely competitive, with constant changes and rapidly-evolving regulations making it difficult for marketers in the industry to keep up.
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